We participated in FITUR 2019 with our trademark ECO HALAL VALUE©

Article author: FUNCI

Date of publication of the article: 25/01/2019

Year of publication: 2019

We continue with the launching of our “eco halal” proposal. It is important to note that in FUNCI we understand the “halal” concept not just as an Islamic precept applicable to food, but as a way to face life. It is a particular ethic, a notion of economic, cultural and environmental sustainability applied to all the services and values we offer.

In FUNCI we understand the “halal” concept not just as an Islamic precept applicable to food, but as a way to face life. It is a particular ethic, a notion of economic, cultural and environmental sustainability applied to all the services and values we offer.

Thus, last January 24, we presented the potential of halal tourism and the need to offer “eco halal” services and products that answer to its growing demand at Madrid’s International Tourism Trade Fair, FITUR. We did so in collaboration with the City Council of Madrid, and together with the company specialized in cultural tourism, Koan Consulting.

Active participation

This activity, which counted with the attendance and participation of different professionals from the field, was a continuation of last FITUR 2018’s workshop, as well as of the forum held last November at the Centre Centro Cibeles. On this occasion, we presented the trademark ECO HALAL VALUE, its lines of action and business opportunities in the Muslim Friendly market.

We took the opportunity to highlight the importance of promoting Madrid as the only European capital of Islamic origin, the recovery of its natural and cultural heritage and its link with a sustainable development.

Likewise, in the frame of last year’s European Year of Cultural Heritage 2018, we highlighted the importance of promoting Madrid as the only European capital of Islamic origin, its recovery of natural and cultural heritage, and its link with sustainable development. Its interpretation focuses on the development of a specialized cultural tourism. We did so by highlighting the work that we have been carrying out at the Center for the Study of Islamic Madrid (CEMI) since 2017.